The Business Case

Why Leisure Professionals?

Adventure Sports have moved off the mountains and trails and into the mainstream leisure offer. The capital costs to design and build these facilities can be significantly lower than theme park and traditional water park facilities and have some major advantages over other themed leisure environments: They appeal to wide set of age ranges, have wider demographics, and are in many cases skills based, so repeat visitation is guaranteed. Additionally many of the activities in our offering crucially have established and active communities that help support the facilities throughout the operational year.  However apparently radical they must still address the key leisure performance indicators and safety criteria to justify their investment and drive their returns.

Successful leisure attratctions are:-

Invitational –  an easy entry to participation, open and inviting to non users and non experts whilst retaining credibility to the specialists.
Aspirational – they must offer the chance for even the best to stretch themselves for others to admire their achievements and enjoy the spectacle.
Inspirational – both for participants and spectators, delivering a sense of self fulfilment and personal achievement ,  as well as pure fun and enjoyment!
Memorable – different, exciting and out of the ordinary. A chance to explore and discover and to share.
Repeatable – higher goals to reach, new things to try, new skills to master and better than the rest!

Read more about the Business Model